Australian Launch of Boss Equestrian at Equitana 2024

In an Australian first, LuxeHorse has secured the exclusive partnership as the sole Australian distributor of the newly launched BOSS Equestrian range, bringing the elegance, style and sophistication, synonymous with the BOSS brand to the Australian equestrian scene. This premium collection will be exclusively unveiled at Equitana, the largest equestrian event in the Southern Hemisphere, from November 14-17, 2024, in Melbourne.

Designed for the modern rider, BOSS Equestrian blends the brand's renowned craftsmanship with technical innovation, delivering performance-driven apparel that does not compromise on luxury or style. From expertly tailored jackets to sleek riding pants, each piece in the collection showcases meticulous attention to detail, incorporating advanced fabrics that ensure both comfort and durability, on and off the saddle.  This collection will celebrate BOSS’s signature colours of black, white and camel.

A game-changer for the Australian market

Mary Anne Lowe, Director, LuxeHorse, says, “BOSS Equestrian is set to redefine the standard of equestrian fashion in Australia. This range is not only stunning riding apparel; it’s also a celebration of bringing the timeless sophistication of BOSS into the equestrian world, offering riders clothing that performs as well as it looks. We’re thrilled to be unveiling this stunning collection at Equitana.”

Sophistication meets performance

The BOSS Equestrian range is tailored for those who demand excellence in every aspect of their riding experience. The collection features innovative designs that cater to all aspects of equestrian life, from daily training to high-stakes competition. Whether it's the breathable, moisture-wicking fabrics or the elegant tailoring that enhances every rider's silhouette, BOSS Equestrian embodies a unique blend of style, function and versatility.

“BOSS Equestrian is about empowering riders to feel confident and stylish, whether they’re in the show ring or simply enjoying their time in the stables.  BOSS Equestrian is a lifestyle choice that reflects the passion and dedication of riders who want to look and feel their best.” Mary Anne says.

From luxurious sweaters, hoodies, dressage jackets and wraps, to stunning belts, caps and perfectly tailored pants and breeches, BOSS Equestrian is envelopes sophistication, luxury and comfort.

Exclusively at Equitana

Equitana visitors will have the exclusive opportunity to purchase items from the BOSS Equestrian collection, with LuxeHorse set to offer an immersive experience that captures the luxury and elegance of BOSS.

As the official distributor, LuxeHorse is dedicated to making BOSS Equestrian the go-to brand for Australian riders who appreciate quality, style and sophistication. With its official launch at Equitana, BOSS Equestrian is set to make a bold statement in the equestrian world, merging heritage fashion with the unique demands of equestrian sport.